Why Apple Did Not Apply for PLI 2.0 Scheme for IT Hardware like Laptops and Tablets

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In the competitive landscape of the technology industry, it’s not uncommon for major players like Apple to make strategic decisions that leave people wondering. One such decision that has piqued interest recently is Apple’s choice not to apply for the Production-Linked Incentive (PLI) 2.0 scheme for IT hardware, specifically laptops and tablets in India. In this article, we will delve into the possible reasons behind this move and explore the implications it might have for Apple’s future endeavors in the Indian market.

Understanding the PLI 2.0 Scheme

Before we delve into why Apple decided not to participate in the PLI 2.0 scheme, let’s take a closer look at what this scheme entails. The Production-Linked Incentive scheme is a government initiative aimed at boosting domestic manufacturing of electronic products. Under this scheme, eligible companies receive financial incentives based on their incremental production.

Apple’s Global Strategy

One possible reason for Apple’s decision is rooted in its global strategy. Apple is known for its meticulous approach to product quality and innovation. By choosing not to participate in the PLI scheme, Apple may be prioritizing its global supply chain and production processes over localized incentives.

High Standards of Apple Products

Apple has earned a reputation for its high-quality products and stringent quality control. By manufacturing its products in countries like China, where it has established robust supply chains and quality control measures, Apple can ensure that its products meet the high standards expected by its customers worldwide. Participating in the PLI scheme could potentially disrupt this well-established process.

Supply Chain Considerations

Apple’s supply chain is a well-oiled machine, finely tuned to meet global demand. Shifting a portion of its manufacturing to India under the PLI scheme may introduce logistical challenges and potential supply chain disruptions. Apple might be hesitant to take such risks, especially given its commitment to timely product releases.

Brand Image and Pricing

Maintaining a premium brand image is paramount for Apple. By not participating in the PLI scheme, Apple can continue to position its products as premium offerings, rather than ones associated with cost-cutting incentives. This allows the company to command higher prices for its products and maintain its status as a luxury brand in the Indian market.

Local Manufacturing Challenges

While India presents a massive consumer market, it also poses unique challenges for manufacturers. These challenges include bureaucratic hurdles, infrastructure limitations, and regulatory complexities. Apple might have considered these challenges too significant to navigate under the PLI scheme.


In conclusion, Apple’s decision not to apply for the PLI 2.0 scheme for IT hardware in India can be attributed to a combination of factors, including its global strategy, commitment to high product standards, supply chain considerations, brand image, and the challenges of local manufacturing. While this decision may have raised questions, it aligns with Apple’s core principles of delivering quality and maintaining its premium brand image. Apple’s strategy will undoubtedly continue to evolve as it navigates the complex landscape of the Indian market.

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Expertise: Home Improvement, Automotive, Electronic, Electricals, Tools & Listicle Blogs. Experience: 2 Years Education: B.Com From Poorinima University, Jaipur, Rajasthan (2014 Batch) Introducing Laxmi Narayan: A marketing pro turned passionate blogger. With exceptional writing skills, he shares valuable insights on home improvement, electronics, Automotive, and tech. Follow for expert tips and inspiration to enhance your living space and tech setup. Join his journey! 🏠🔌✈️📝

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